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 New 2012 Roxy Team Snowboard Bindings Small Medium White $134.95 Time Remaining: 28d 15h 10m Buy It Now for only: $134.95 |
 FF 1000 BLACK SNOWBOARD BINDINGS SZ M L TEAM BLACK XGBWM07 $39.95 Time Remaining: 2d 12h 33m |
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 Rossignol Roxy Sweetheart 130 cm Skis with Team 4 bindings Retail 29999 $189.99 Time Remaining: 13d 16h 31m Buy It Now for only: $189.99 |
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Roxy Team
Roxy Snowboards Carves Out A Niche
You might not have heard of Roxy snowboards unless you are a girl. And that occurs quite uncommonly in snowboard companies. For a variety of snowboards that are specially intended for the fairer sex you may want to check out roxy snowboards, they are an entire line dedicated to the ladies. Not all companies in the industry have complete lines dedicated to women. Rome, Burton, K2, all these big companies offer women's boards. Roxy positions itself aside by providing nothing else. But does this rare specialization mean a legit go-to company for girls or is it just an expensive trick trying to pull in buyers with cutesy graphics?
In order to figure that out, you'll have to delve into the history of Roxy a bit. Roxy is a Quiksilver fashion line, and it has become a top sports clothing brand. Two years post its launch, Roxy began developing gear for snow sports. During the 2003 season, Roxy started making snowboards with styles similar to their clothes. Lots of people in this industry were astonished when a corporation devoted itself to one sex, however, both the style and manufacturing have found them enough consumers to stay in business. With their market position strong, now the company's offerings include a large selection of entry boards, as well as the boards pros shred on.
However, initially returning to that manufacturing thing. Roxy isn't a cheap brand churned out by the store-load. They are made by Mervin Manufacturing, the same guys who give us some of the unbelievable technology behind hyper-popular boards like the Lib Tech Banana and top-end GNU boards. The Roxy snowboard produced by Mervin is being included along with all the other boards produced by this company to add Magne Traction technology to it. Obviously, Mervin Manufacturing has been able to do this as a result of being acquired by Quiksilver, in a deal made in the 1990's.
Roxy is also helped by the ability of their pro riders. Torah Bright is the foremost name you might be familiar with. Her latest Bright Series is only one of the segments that Roxy is expanding into. With Torah there are riders Sarah Burke, who has won the X-Games Gold Medal twice and Kjersti Buaas, an Olympic snowboard participant. These ladies have conquered parks that would leave most guys on their backs.
Whether or not you are still uncertain if Roxy is legitimate, you have to know that the girls on the Roxy team surely are. And having great pros is a great boon to the company since the feedback they provide is instrumental in improving the line. However the bottom line with any kind of snowboards, is that the person who rides is the one who decides if the board is good. You could argue that pretty much any snowboard manufacturer can be a good one, simply by fitting their target audience. Roxy's niche is the lady boarder searching a class board, maybe a board that has attractive graphics. If you like the look, you have to ride one. There is only one single method of confirming the board is functioning correctly for you. A Roxy snowboard is similar to any other snowboard, you could fall off it or you could get attracted to it. At times,its both.
About the Author
Save Hard Earned Money on Roxy Snowboards
How do surfer/skaters etc get on a "team" (Roxy, Burton, etc.)?
I see this option on loads of clothing sites, to see their "Team" where it gives you individual profiles of the team members, that seem to be of all ages and ability levels, not particularly world champ or anything. So how do they end up on the team? What does it even mean?
I've answered this before, but since I'm feeling too lazy too look it so here it goes. Getting on a skate, surf or snow team is difficult, but not impossible. Riders need to start small. Get on a local board shop or park team first. Compete in all the local events and make a sponsor me video. Winning these events helps a bunch, but may not be necessary if the rider shows great potential. Send the video to as many local shops as possible.
Once you get on a local team, you will be required to compete as a member of that team. You will most likely still be competing locally, but will have the opportunity to compete regionally. It is at the regional levels that representatives from national companies come to see if there is any fresh talent.
Being on a team is a prestige thing. It also gives you free product from the sponsors and pays for your competitions. You can get better recognition if you want to make riding a career. You get to travel and meet people that share your passion for riding.
ROXY PODCAST: Roxy Snow Team are Walking on Sunshine!